An overwhelming number of brand marketers and agency execs agree that we’ve entered a “brave new world,” where media, advertising and technology are coming together. In this MAdTech era, the concepts of “pure play advertising” and “pure play media” are disappearing. Technology is the driving force behind the mash-up of media and advertising. In order to survive and thrive in this new environment, companies must evolve.
In this session, Ipsos Connect will unveil new research that provides insights into how brand marketers and agency professionals are responding to the MAdTech revolution. What are the needs of the MAdTech marketplace? How are we defining success criteria? As a leader in understanding consumers and businesses, Connect continues investing in researching the market in order to stay ahead of developments. Don’t miss this important session that will take a close look at how the advertising economy is changing.
